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The Company

Genesis Boutique Travel Ltd. is a leading travel agency and operator with 25 years of experience in the travel industry.

At Genesis Boutique Travel we specialize in organizing tailor made Israel tours for individuals and groups all over Israel and Jordan. Our tours range from fun and educational family tours to luxurious VIP Tours. We also offer religious group tours including those for Christians from all over the world (pilgrimage and mission groups) and Jewish heritage groups. At Genesis Boutique Travel we always focus on fulfilling our client's special requests and creating an unforgettable experience.

Genesis Boutique Travel knows how to incorporate unique and fascinating activities into their itineraries for example: religion tours, bible land tours, archaeology, history, culinary activities, adventure tours, cultural exhibitions and nature tours.

Contact Genesis Boutique Travel today and tell us how you want to tour!

For the past 4 years Genesis Boutique also specializes in the Chinese market and assists with many pilgrim tours from China to Israel. This is a very strong bond between Israel and China and is very important to us to show our Chinese clients the very best of Israel.

At Genesis Boutique Travel we provide the following: 

-Enjoyable, informative and affordable custom-made tours to the Holy Land

-FIT and group tours including Pilgrimage, Mission groups and Jewish Heritage Groups.

-Our own private, fully air- conditioned touring vehicles and qualified tour guides

(in all languages including Chinese)

-For our group tours we offer fully air conditioned buses with WIFI


-We take care of all visa applications for our groups

-A warm, family-type atmosphere that enables us to build close and personal relationships with our clients and group leaders

-Professional service with a personal touch

-Hotels in Israel – guaranteed we have the best rates and offer best hotels for our clients.

-Educational Tours

-Certificate of Excellence on Trip Advisor

-Petra Tours


Our Mission

Our mission is to provide a personal service, understanding the particular wishes and aspirations of each and every client.We believe each client should return home with religious and spiritual inspiration and memories that they will treasure for the rest of their lives.

We are proud partners of the Israel incoming tour operators association

Our Team 

Sharona Itzhaki – President and Founder

Sharona completed Israeli School of Tourism and has a BA in Social Sciences from the Open University. Sharona has been a boutique tour operator for over 25 years.

The daughter of an Israeli emissary, she has lived in many countries: United States, Kenya, Singapore, Austria and France. Sharona lives in Jerusalem with her husband Shmuel, and their three sons and daughter.

Shmuel Dekalo – CEO and Founder

Shmuel has a BA in International Relations from Hebrew University and a M.A in Public Administration from California State University. In 1973 Shmuel completed the Israel Tour Guides course and has been guiding groups to the Holy Land ever since. Shmuel spent 5 years working for the Jewish agency in the USA and 15 years as a legal reporter for the Economic newspaper "Globes". Shmuel currently lives in Israel with his wife and four children. .

Shelley Bornstein – Director of Logistics and Operations for Tours and Events

Shelley moved from London to Israel 7 years ago. She qualified from Birmingham College of Food, Tourism and Creative Studies with a BA in Hospitality and Food Management. Shelley was an Event Manager in London for 4 years working in the top hotels in London such as Park Lane and Grosvenor House. Shelley lives in Jerusalem with her Australian husband and two children.

Eran Arnon – Director of Marketing

Eran has a BA in Business Management from the Lander Institute in Jerusalem. Eran has worked for 8 years in 5 star hotels in Jerusalem such as the King David Hotel as the Chief Concierge. He has also spent time working with an Israeli Advertising company as their Marketing Manager. Eran lives in Jerusalem with his wife and two children.

Amnon Yarkoni – Chief Accountant

Amnon is a qualified accountant working in the tourism industry.  Amnon has been working with Genesis Boutique Travel for 25 years. Amnon lives in Jerusalem with his 6 children.

Itay Sambol  – Director of Media

Itay is the Chief Developer for Genesis Boutique’s website, social media and technology.